Illustrated shark week schedule, social media imagery, and branded Instagram posts to promote Discovery Channel's annual Shark Week. Sharks are my favorite animal and I am an advocate for their well being. There are a lot of stereotypes and misconceptions surrounding sharks due to the media and blockbuster films. When in reality sharks are beautiful intelligent animals that are crucial to the oceanic ecosystem. Unfortunately, they are inching closer to extinction with 11,417 sharks being killed every hour for their fins. Sharks are not vicious man-eating monsters and they need humans to help them rather than hurt them.